Must A Wannabe Content Creator Friend Cease Using People for Material?

The Prosecution: Beth

Sometimes I'm recorded while having a meal. I’ll see myself on her social media – it’s like a jumpscare.

A close companion of 10 years, she, labels herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our relationship.

Being highly outgoing, she feels the need to document everything constantly. During meals out, she says, “The camera eats first,” and snaps pictures with the flash on, which makes me cringe. It's unpleasant when other people see her posing or filming – I experience vicarious awkwardness. It also frustrates me because the food gets cold.

She's not quite an online personality yet, but Marielle is trying to be. She makes vlogs about living in our city, her daily routine, and her styling career. The material is quality, credit where it's due, but I prefer not to be involved. Sometimes she films me while I’m eating, or simply tagging along. I’ll see myself on her feed later, and it comes like a surprise: I might be bare-faced, an awkward face or photographed while eating. It feels invasive.

Marielle also expects me to record her at inconvenient times. Sometimes I'm in conversation to another person, or we're simply spending time in the street. The dynamic feels like our bond has transformed into me serving as her unpaid videographer. She has the means to hire someone if she wanted professional shots. Upon mentioning my unease about this arrangement, she brushed it off. She’s taken me to several industry functions, which were appreciated, but that doesn't compensate for all the energy I spend helping her create material.

I’m grateful that Marielle has supported me with my career in design, but I resist our friendship to become just a ledger of favours. I don’t feel she’s fake or dishonest, but sometimes it seems that if the camera is out, we will start performing in a way that presents a favorable image for her vlog.

She will say, “Alright, smile for the camera!” and film me laughing with someone. It’s so silly. I need her to understand that our 10-year friendship still has limits. I enjoy being with her, but I also want to enjoy it without being filmed, edited, or shared for an audience. I am not a prop for her Instagram.

The Defence: The Content Creator's View

I hope Beth to see that the content we make together can get us an opportunity.

I love creating videos. It's more than a hobby; it’s part of who I am. Creating videos and documenting experiences online enables me to express myself and connect with people in new ways.

I don’t see myself as a professional creator yet, but it's savvy to generate income from your interests. I look up to people on TikTok who execute that style of casual, DIY film-making.

Creating content is my interpretation of engaging with life: observing the details, posting them with an audience that values the art behind it. It's never my aim to make my friend uncomfortable. Taking her to professional gatherings was my way of sharing opportunities, giving her a chance to witness behind-the-scenes moments that could benefit her professional path too. That’s not blackmail, it’s just being pragmatic.

I would take her to such functions even if she didn’t help me, but I want her to see the benefits the work we make together can achieve: an opening. I understand not everyone enjoys being on camera, but sometimes spontaneity is what makes content genuine. Being recorded from time to time is an inherent aspect of being my friend. I'd remove anything she requested, but she has never asked yet.

I don't demand anybody to be my private filmmaker, but friends support one another in minor capacities. My assumption was recording a short video here or there would be fun for her. Creativity thrives in partnership, and having Beth around makes projects lively and enjoyable. I never force her to take part in anything, and I would never intentionally humiliate her. But filming together occasionally is part of how I document our shared experiences.

I cherish Beth’s friendship deeply and want to avoid content creation to drive a wedge between us. I’m willing to find middle ground: like asking before filming, and steering clear of shots that might make her uncomfortable.

This isn’t about power, it's regarding sharing my world while still respecting hers. Obviously making content is not a substitute for real connection: it's merely part of how I live my life and I want her to be involved in a way that’s agreeable for both of us.

The Jury: Reader Opinions

Is it right for her to stop filming herself and Beth when they are socializing?

Nothing is more uncomfortable than having a friend film you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my workplace. Maybe she can find like-minded creators to collaborate with. Given the uncertain future of AI, human connections are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for assistance repeatedly, even if they have helped previously. While she enjoys creating, that doesn’t mean all those around her is willing material. She needs to honor her friend's personal space.
Ankit, 26

Marielle might love producing videos and showing off her life online, but it isn't for everyone. It’s nice she has assisted Beth’s career, but she must to listen to what her friend desires.
A commenter, 27

It seems like you value each other, so hold on to that and make sure it’s the priority in your friendship. Create some authentic memories, where genuine feelings are stored, not online archives. Even public figures who seem to reveal their worlds actually have more privacy than it seems.
One opinion, 53

She seems to be not fully engaged nor genuine when they're together – she’s working. Both seem unsure as to what’s reasonable. The answer is not found in trying to change one another, but in each establishing clear limits around what is comfortable to them and determining if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their friendship?

Dylan Strong
Dylan Strong

A gaming industry analyst with over a decade of experience in slot machine technology and player behavior studies.